Relationship Quality and Customer Retention Through Strategic Communication of Customer Skills

Hennig-Thurau T

Cite as

Hennig-Thurau, T. (2000). Relationship Quality and Customer Retention Through Strategic Communication of Customer Skills. Journal of Marketing Management, 16 (1/3), 55-80.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2000

Journal
Journal of Marketing Management

Volume
16 (1/3), 55-80

Language
English

ISSN
0267-257X

Full text
hennig-thurau_2000_jmm_relationship_quality_and_customer_retention_through_strategic_communication_of_customer_skills.pdf