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Relationship Quality and Customer Retention Through Strategic Communication of Customer Skills

Hennig-Thurau T

Publication type

Article in Journal

Peer reviewed

Yes

Publication status

Published

Year

2000

Journal

Journal of Marketing Management

Volume

16 (1/3), 55-80

Language

English

Full text

hennig-thurau_2000_jmm_relationship_quality_and_customer_retention_through_strategic_communication_of_customer_skills.pdf