Standardizing the Human Component of Services: The Impact of Service Rules on Customer-Perceived Service Quality and Trust

Hennig-Thurau T, Paul M



Publication type
Abstract / Poster

Peer reviewed
Yes

Publication status
Published

Year
2007

Conference
2007 AMA Summer Educators’ Conference

Venue
Washington, DC

Start page
20

End page
21

Publisher
American Marketing Association

Place
Chicago

Language
English