The Role of Parent Brand Quality for Service Brand Extension Success
Cite as
Völckner, F., Sattler, H., Hennig-Thurau, T., & Ringle, C. M. (2010). The Role of Parent Brand Quality for Service Brand Extension Success. Journal of Service Research, 13 (4), 379-396.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2010
Journal
Journal of Service Research
Volume
13 (4), 379-396
Language
English
ISSN
1094-6705
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