The Role of Parent Brand Quality for Service Brand Extension Success
Völckner F, Sattler H, Hennig-Thurau T, Ringle C M
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2010
Journal
Journal of Service Research
Volume
13 (4), 379-396
Language
English
ISSN
1094-6705
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