Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality

Hennig-Thurau T, Gwinner KP, Gremler DD



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2002

Journal
Journal of Service Research

Volume
5 (2), 230-247

Language
English

ISSN
1094-6705

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