Why Customers Build Relationships with Companies - and Why not

Hennig-Thurau T, Gwinner K P, Gremler DD

Cite as

Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. (2000). Why Customers Build Relationships with Companies — and Why not. In Hennig-Thurau, T., & Hansen, U. (Eds.), Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention (pp. 369–391). Berlin, New York: Springer.

Details

Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2000

Book title
Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention

Editor
Hennig-Thurau T, Hansen U

Start page
369

End page
391

Publisher
Springer

Place
Berlin, New York

Language
English

Full text
hennig-thurau_et_al._2000_why_customers_build_relationships_with_companies_and_why_not_in_hennig-thurau_hansen_relationship_marketing.pdf