Why Customers Build Relationships with Companies - and Why not

Hennig-Thurau T, Gwinner K P, Gremler DD



Publication type
Chapter in Book

Peer reviewed
No

Publication status
Published

Year
2000

Book title
Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention

Editor
Hennig-Thurau T, Hansen U

Start page
369

End page
391

Pages range
369-391

Publisher
Springer

Place
Berlin, New York

Language
English

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