Why Customers Build Relationships with Companies - and Why not

Hennig-Thurau T, Gwinner K P, Gremler DD


Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2000

Book title
Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention

Editor
Hennig-Thurau T, Hansen U

Start page
369

End page
391

Publisher
Springer

Place
Berlin, New York

Language
English

Full text
hennig-thurau_et_al._2000_why_customers_build_relationships_with_companies_and_why_not_in_hennig-thurau_hansen_relationship_marketing.pdf