Going to the Movies - or Renting Them

Hennig-Thurau T, Walsh G, Wiedmann K-P, Houston MB



Publication type
Abstract als ePaper (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2002

Conference
2002 AMA Summer Educators’ Conference

Start page
322

End page
323

Publisher
American Marketing Association

Place
Chicago

Language
English