Going to the Movies - or Renting Them
Hennig-Thurau T, Walsh G, Wiedmann K-P, Houston MB
Publication type
Abstract in Online-Sammlung (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2002
Conference
2002 AMA Summer Educators’ Conference
Start page
322
End page
323
Publisher
American Marketing Association
Place
Chicago
Language
English