Of video games, music, movies, and celebrities
Eliashberg Jehoshua, Hennig-Thurau Thorsten, Weinberg Charles B., Wierenga Berend
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2016
Journal
International Journal of Research in Marketing
Volume
33 (2), 241–245
Language
English
ISSN
0167-8116
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