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        • Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung
 

Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung

Walsh G, Hennig-Thurau T



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2001

Journal
Marketing ZFP

Volume
23 (4), 223-235

Language
German

Full text
walsh_hennig-thurau_2001_mzfp_der_kaufentscheidungsstil_von_konsumenten_als_grundlage_der_marktsegmentierung.pdf

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