Leveraging analytics to produce compelling and profitable film content

Behrens R, Foutz N Z, Franklin M, Funk J, Gutierrez-Navratil F, Hofmann J, Leibfried U


Abstract
Producing compelling film content profitably is a top priority to the long-term prosperity of the film industry. Advances in digital technologies, increasing availabilities of granular big data, rapid diffusion of analytic techniques, and intensified competition from user-generated content and original content produced by subscription video on demand platforms have created unparalleled needs and opportunities for film producers to leverage analytics in content production. Built upon the theories of value creation and film production, this article proposes a conceptual framework of key analytic techniques that film producers may engage throughout the production process, such as script analytics, talent analytics, and audience analytics. The article further synthesizes the state-of-the-art research on and applications of these analytics, discuss the prospect of leveraging analytics in film production, and suggest fruitful avenues for future research with important managerial implications.

Keywords
Entertainment analytics, Big data, Content production, Film producer, Film industry



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2020

Journal
Journal of Cultural Economics

Volume
Online Special Issue

Start page
1

End page
41

Pages range
1-41

DOI

Full text