Determinanten der Kundenbindung
Paul Michael, Hennig-Thurau Thorsten
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2010
Book title
Handbuch Kundenbindungsmanagement
Editor
Bruhn Manfred, Homburg Christian
Start page
81
End page
109
Edition
7
Publisher
Gabler
Place
Wiesbaden
Language
German
Full text