Determinanten der Kundenbindung
Paul Michael, Hennig-Thurau Thorsten
Publication type
Forschungsartikel (Buchbeitrag)
Peer reviewed
Yes
Publication status
Published
Year
2010
Book title
Handbuch Kundenbindungsmanagement
Editor
Bruhn Manfred, Homburg Christian
Start page
81
End page
109
Edition
7
Publisher
Gabler
Place
Wiesbaden
Language
German
Full text