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        • Determinanten der Kundenbindung
 

Determinanten der Kundenbindung

Paul Michael, Hennig-Thurau Thorsten



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2010

Book title
Handbuch Kundenbindungsmanagement

Editor
Bruhn Manfred, Homburg Christian

Start page
81

End page
109

Edition
7

Publisher
Gabler

Place
Wiesbaden

Language
German

Full text
paul_hennig-thurau_2010_determinanten_der_kundenbindung_in_bruhn_homburg_handbuch_kundenbindungsmanagement.pdf

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