Marketing in der digitalen Welt

Hennig-Thurau Thorsten, vor dem Esche Jonas, Wege Egbert

Keywords

Digitalisierung; Flipper-Modell: Marketing; Digitale Transformation

Cite as

Hennig-Thurau, T., vor dem Esche, J., & Wege, E. (2014). Marketing in der digitalen Welt. Harvard Business Manager (HBm), September.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2014

Journal
Harvard Business Manager

Volume
September

Language
German

ISSN
0945-6570