Can Good Marketing Carry a Bad Product? Evidence from the Motion Picture Industry
Hennig-Thurau T, Houston MB, Sridhar S
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2006
Journal
Marketing Letters
Volume
17 (7)
Start page
205
End page
219
Language
English
ISSN
0923-0645
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