Does Customer Demotion Jeopardize Loyalty?
Wagner Tillmann, Hennig-Thurau Thorsten, Rudolph Thomas
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2009
Journal
Journal of Marketing
Volume
73 (3)
Start page
69
End page
85
Language
English
ISSN
0022-2429
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