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        • The Last Picture Show? Timing and Order of Movie Distribution Channels
 

The Last Picture Show? Timing and Order of Movie Distribution Channels

Hennig-Thurau T, Henning V, Sattler H, Eggers F, Houston MB



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2007

Journal
Journal of Marketing

Volume
71 (4)

Start page
63

End page
83

Language
English

ISSN
0022-2429

Full text
hennig-thurau_et_al._2007_jm_the_last_picture_show_timing_and_order_of_movie_distribution_channels.pdf

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