The Last Picture Show? Timing and Order of Movie Distribution Channels
Hennig-Thurau T, Henning V, Sattler H, Eggers F, Houston MB
Publication type
Article in Journal
Peer reviewed
Yes
Publication status
Published
Year
2007
Journal
Journal of Marketing
Volume
71 (4)
Start page
63
End page
83
Pages range
63-83
Language
English
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