The Last Picture Show? Timing and Order of Movie Distribution Channels
Cite as
Hennig-Thurau, T., Henning, V., Sattler, H., Eggers, F., & Houston, M. (2007). The Last Picture Show? Timing and Order of Movie Distribution Channels. Journal of Marketing (J Mark), 71 (4), 63–83.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2007
Journal
Journal of Marketing
Volume
71 (4)
Start page
63
End page
83
Language
English
ISSN
0022-2429
Full text