Vertrauen in Kundenartikulationen auf virtuellen Meinungsplattformen
Hennig-Thurau T, Hansen U, Eifler V, Bornemann D
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2002
Book title
Dienstleistungsmanagement Jahrbuch 2002 – Electronic Services
Editor
Bruhn M, Stauss B
Start page
461
End page
487
Publisher
Gabler
Place
Wiesbaden
Language
German
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