How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores
Knapp Ann-Kristin, Marchand André, Hennig-Thurau Thorsten
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2016
Conference
44th Academy of Marketing Science Annual Conference
Venue
Orlando, FL, USA
Language
English