How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores
Knapp Ann-Kristin, Marchand André, Hennig-Thurau Thorsten
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2016
Conference
44th Academy of Marketing Science Annual Conference
Venue
Orlando, FL, USA
Language
English