How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores

Knapp Ann-Kristin, Marchand André, Hennig-Thurau Thorsten



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Published

Year
2016

Conference
44th Academy of Marketing Science Annual Conference

Venue
Orlando, FL, USA

Language
English