The Dark Side of Hierarchical Loyalty Programs: Testing Customer Reactions to Relationship Status Reductions

Hennig-Thurau T, Wagner T

Cite as

Hennig-Thurau, T., & Wagner, T. (2007). The Dark Side of Hierarchical Loyalty Programs: Testing Customer Reactions to Relationship Status Reductions. Poster session presented at the AMA Winter Educators’ Conference, San Diego.

Details

Publication type
Abstract in Online-Sammlung (Konferenz)

Publication status
Published

Year
2007

Conference
AMA Winter Educators’ Conference

Venue
San Diego

Language
English