Unlocking Product Value Through Customer Education

Hennig-Thurau T, Honebein PC, Aubert B

Cite as

Hennig-Thurau, T., Honebein, P., & Aubert, B. (2005). Unlocking Product Value Through Customer Education. Poster session presented at the Annual AMA Winter Marketing Educators’ Conference.

Details

Publication type
Abstract in Online-Sammlung (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2005

Conference
Annual AMA Winter Marketing Educators’ Conference

Start page
136

End page
137

Publisher
American Marketing Association

Place
Chicago

Language
English