What Drives Consumption & Engagement on Online Media-Sharing Platforms? An Investigation of YouTube

Paul Michael, Hennig-Thurau Thorsten, Wiertz Caroline, Bohnenkamp Björn

Cite as

Paul, M., Hennig-Thurau, T., Wiertz, C., & Bohnenkamp, B. (2013). What Drives Consumption & Engagement on Online Media-Sharing Platforms? An Investigation of YouTube. Poster session presented at the 2013 AMA Winter Marketing Educators' Conference, Las Vegas.

Details

Publication type
Abstract in Online-Sammlung (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2013

Conference
2013 AMA Winter Marketing Educators' Conference

Venue
Las Vegas

Language
English