What Drives Consumption & Engagement on Online Media-Sharing Platforms? An Investigation of YouTube

Paul Michael, Hennig-Thurau Thorsten, Wiertz Caroline, Bohnenkamp Björn



Publication type
Abstract als ePaper (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2013

Conference
2013 AMA Winter Marketing Educators' Conference

Venue
Las Vegas

Language
English