Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands.
Hansen N, Kupfer A-K, Hennig-Thurau T
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2018
Journal
International Journal of Research in Marketing
Volume
35 (4), 557-574
Language
English
ISSN
0167-8116
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