Customer Orientation of Service Employees – A Conceptual Framework

Thurau C, Hennig-Thurau T



Publication type
Abstract / Poster

Peer reviewed
Yes

Publication status
Published

Year
2001

Conference
Annual AMA Summer Marketing Educators’ Conference

Book title
Annual AMA Summer Marketing Educators’ Conference

Start page
22

End page
23

Publisher
American Marketing Association

Place
Chicago

Language
English