The Good, the Bad, and the Studio-Manufactured Buzz: Can Good Marketing Carry A Bad Motion Picture
Cite as
Hennig-Thurau, T., & Houston, M. (2004). The Good, the Bad, and the Studio-Manufactured Buzz: Can Good Marketing Carry A Bad Motion Picture. Poster session presented at the 2004 AMA Summer Educators’ Conference.Details
Publication type
Abstract in Online-Sammlung (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2004
Conference
2004 AMA Summer Educators’ Conference
Publisher
American Marketing Association
Place
Chicago
Language
English