Flippern statt Bowling -- Marketing im Zeitalter von Social Media
Hennig-Thurau Thorsten, vor dem Esche Jonas, Bloching Björn
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2012
Journal
Marketing Review St. Gallen
Volume
29 (4), 8-14
Language
German
ISSN
1865-6544