Flippern statt Bowling -- Marketing im Zeitalter von Social Media

Hennig-Thurau Thorsten, vor dem Esche Jonas, Bloching Björn

Cite as

Hennig-Thurau, T., vor dem Esche, J., & Bloching, B. (2012). Flippern statt Bowling — Marketing im Zeitalter von Social Media. Marketing Review St. Gallen, 29 (4), 8-14.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2012

Journal
Marketing Review St. Gallen

Volume
29 (4), 8-14

Language
German

ISSN
1865-6544