Flippern statt Bowling -- Marketing im Zeitalter von Social Media

Hennig-Thurau Thorsten, vor dem Esche Jonas, Bloching Björn



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2012

Journal
Marketing Review St. Gallen

Volume
29 (4), 8-14

Language
German

ISSN
1865-6544