Toward a Theory of Repeat Purchase Drivers for Consumer Services
Cite as
Paul, M., Hennig-Thurau, T., Gremler, D., Gwinner, K., & Wiertz, C. (2009). Toward a Theory of Repeat Purchase Drivers for Consumer Services. Journal of the Academy of Marketing Science, 37 (2), 215–237.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2009
Journal
Journal of the Academy of Marketing Science
Volume
37 (2)
Start page
215
End page
237
Language
English
ISSN
0092-0703
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