Toward a Theory of Repeat Purchase Drivers for Consumer Services

Paul M, Hennig-Thurau T, Gremler D, Gwinner K, Wiertz C



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2009

Journal
Journal of the Academy of Marketing Science

Volume
37 (2)

Start page
215

End page
237

Pages range
215-237

Language
English

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