Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach
Hennig-Thurau T, Houston MB, Walsh G
Publication type
Article in Journal
Peer reviewed
Yes
Publication status
Published
Year
2007
Journal
Review of Managerial Science
Volume
1 (1)
Start page
65
End page
92
Pages range
65-92
Language
English
Full text