Die Krise des Marketings

Hennig-Thurau Thorsten

Keywords

Marketing; Krise; Kundenorientierung; Amazon

Cite as

Hennig-Thurau, T. (2013). Die Krise des Marketings. Harvard Business Manager (HBm), Juni, 93-97.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2013

Journal
Harvard Business Manager

Volume
Juni, 93-97

Language
German

ISSN
1234-5678

Full text
hennig-thurau_2013_hbm_die_krise_des_marketings.pdf