I Will Follow Him - The Value of Human Brands' Social Media Power for New Product Success
Knapp Ann-Kristin, Pähler_vor_der_Holte Nora, Hennig-Thurau Thorsten
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2015
Conference
43th AMS Annual Conference
Venue
Denver, USA
Book title
Proceedings of the AMS Annual Conference
Editor
Academy of Marketing Science
Volume
43
Language
English