Die Klassifikation von Geschäftsbeziehungen mittels Kundenportfolios

Hennig-Thurau T

Cite as

Hennig-Thurau, T. (1999). Die Klassifikation von Geschäftsbeziehungen mittels Kundenportfolios. In Payne, A., & Rapp, R. (Eds.), Handbuch Relationship Marketing (pp. 91–110). München: Vahlen.

Details

Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
1999

Book title
Handbuch Relationship Marketing

Editor
Payne A, Rapp R

Start page
91

End page
110

Publisher
Vahlen

Place
München

Language
German