Die Klassifikation von Geschäftsbeziehungen mittels Kundenportfolios

Hennig-Thurau T



Publication type
Chapter in Book

Peer reviewed
No

Publication status
Published

Year
1999

Book title
Handbuch Relationship Marketing

Editor
Payne A, Rapp R

Start page
91

End page
110

Publisher
Vahlen

Place
München

Language
German