Empirical Generalizations on the Impact of Stars on the Economic Success of Movies

Hofmann Julian, Clement Michel, Völckner Franziska, Hennig-Thurau Thorsten

Cite as

Hofmann, J., Clement, M., Völckner, F., & Hennig-Thurau, T. (2017). Empirical Generalizations on the Impact of Stars on the Economic Success of Movies. International Journal of Research in Marketing, 34 (2), 442-461.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2017

Journal
International Journal of Research in Marketing

Volume
34 (2), 442-461

Language
English

ISSN
0167-8116

Full text
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