Relationship Marketing - Some Reflections on the State-of-the-Art of the Relational Concept

Hennig-Thurau T, Hansen U



Publication type
Chapter in Book

Peer reviewed
No

Publication status
Published

Year
2000

Book title
Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention

Editor
Hennig-Thurau Thorsten, Hansen Ursula

Start page
3

End page
27

Pages range
3-27

Publisher
Springer

Place
Berlin, New York

Language
English

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