Exporting Media Products: Understanding the Success and Failure of Hollywood Movies in Germany
Cite as
Hennig-Thurau, T., Walsh, G., & Bode, M. (2004). Exporting Media Products: Understanding the Success and Failure of Hollywood Movies in Germany. Advances in Consumer Research, 31, 199–205.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2004
Journal
Advances in Consumer Research
Volume
31
Start page
199
End page
205
Language
English
ISSN
0098-9258
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