• To the content
  • To the main navigation
  • To the target group navigation
  • To the sub-navigation
University of Münster Marketing Center Münster
  • Home
  • News
  • Study
  • MCM
  • Research
  • Services
  • In the Media
  • Jobs
  • Home
    • Research
      • Publications
        • Modeling and Managing Student Loyalty: An Approach Based on Relationship Quality
 

Modeling and Managing Student Loyalty: An Approach Based on Relationship Quality

Hennig-Thurau T, Langer M, Hansen U



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2001

Journal
Journal of Service Research

Volume
4 (5), 331-344

Language
English

ISSN
1094-6705

Full text
hennig-thurau_et_al._2001_jsr_modeling_and_managing_student_loyalty_an_approach_based_on_the_concept_of_relationship_quality.pdf

  • Dates and Events
    19.
    Feb.
    2026

    Exam | Willkommen zur BWL! (B.Sc.)

    Authored by LMM
     
    first slot at 8:00am
  • News
    27.
    Jan.
    2026

    Successful Guest Lecture on Sales Territory Alignment with Tobias Frank and Christine Collot

     
    26.
    Jan.
    2026

    MCM celebrates Varadarajan Award for Professor Sebastian Hohenberg

     
    23.
    Jan.
    2026

    Dr. Christian Böing Appointed Honorary Professor!

     
    05.
    Jan.
    2026

    The MCM welcomes Urs Moeller (Country Manager Germany @ Coolblue) for an insightful guest lecture

     
    05.
    Jan.
    2026

    Die Magie von Filmorten als Wirtschaftsfaktor: Prof. Hennig-Thurau im Interview mit Deutschlandfunk Kultur

     
    More news

Contact

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
  • Youtube
  • Facebook
  • Instagram
  • LinkedIn
living.knowledge
  • Index
  • Sitemap
  • Login
  • Legal Notice
  • Privacy Statement

© 2026 Marketing Center Münster