Electronic Word-of-Mouth via Consumer-Opinon Platforms: What Motivates Consumers to Articulate Themselves on the Internet?

Hennig-Thurau Thorsten, Gwinner Kevin P., Walsh Gianfranco, Gremler Dwayne D.



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2004

Journal
Journal of Interactive Marketing

Volume
18 (1)

Start page
38

End page
52

Pages range
38-52

Language
English

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