Electronic Word-of-Mouth via Consumer-Opinon Platforms: What Motivates Consumers to Articulate Themselves on the Internet?

Hennig-Thurau, Thorsten; Gwinner, Kevin P.; Walsh, Gianfranco; Gremler, Dwayne D.

Electronic Word-of-Mouth via Consumer-Opinon Platforms: What Motivates Consumers to Articulate Themselves on the Internet?

Hennig-Thurau Thorsten, Gwinner Kevin P., Walsh Gianfranco, Gremler Dwayne D.

Cite as

Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic Word-of-Mouth via Consumer-Opinon Platforms: What Motivates Consumers to Articulate Themselves on the Internet?. Journal of Interactive Marketing, 18 (1), 38–52.

Details

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2004

Journal

Journal of Interactive Marketing

Volume

18 (1)

Start page

38

End page

52

Language

English

ISSN

1094-9968

Full text

hennig-thurau_et_al._2004_jim_electronic_word-of-mouth_via_consumer-opninion_platforms_what_motivates_consumers_to_articulate_themselves_on_the_internet.pdf