Hochschulmarketing

Hennig-Thurau T

Cite as

Hennig-Thurau, T. (2001). Hochschulmarketing. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 610–612). München: Vahlen.

Details

Publication type
Entry in encyclopedia (book contribution)

Publication status
Published

Year
2001

Book title
Vahlens Großes Marketing-Lexikon

Editor
Diller Hermann

Start page
610

End page
612

Publisher
Vahlen

Place
München

Language
German