Identifying Hidden Structures in Marketing’s Structural Models Through Universal Structure Modeling: An Explorative Bayesian Neural Network Complement to LISREL and PLS

Buckler F, Hennig-Thurau T



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2008

Journal
Marketing -- Journal of Research and Management

Volume
4 (2)

Start page
47

End page
66

Language
English

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