Identifying Hidden Structures in Marketing’s Structural Models Through Universal Structure Modeling: An Explorative Bayesian Neural Network Complement to LISREL and PLS

Buckler F, Hennig-Thurau T

Cite as

Buckler, F., & Hennig-Thurau, T. (2008). Identifying Hidden Structures in Marketing’s Structural Models Through Universal Structure Modeling: An Explorative Bayesian Neural Network Complement to LISREL and PLS. Marketing — Journal of Research and Management, 4 (2), 47–66.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2008

Journal
Marketing -- Journal of Research and Management

Volume
4 (2)

Start page
47

End page
66

Language
English

Full text
buckler_hennig-thurau_et_al._2008_mjrm_identifying_hidden_structures_in_marketings_structural_models_through_universal_structure_modeling.pdf