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        • Steigert die Vermittlung von Konsum-Kompetenz den Erfolg des Beziehungsmarketing? Das Beispiel Consumer Electronics
 

Steigert die Vermittlung von Konsum-Kompetenz den Erfolg des Beziehungsmarketing? Das Beispiel Consumer Electronics

Hennig-Thurau T



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
1999

Journal
Die Unternehmung

Volume
53 (1), 21-38

Language
German

ISSN
0042-059X

Full text
hennig-thurau_1999_du_steigert_die_vermittlung_von_konsum-kompetenz_den_erfolg_des_beziehungsmarketing_das_beispiel_consumer_electronics.pdf

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