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Re-thinking the Customer's Role: Active Co-producer, not Passive User

Hennig-Thurau T

Cite as

Hennig-Thurau, T. (1998). Re-thinking the Customer's Role: Active Co-producer, not Passive User.

Details

Publication type

Other scientific publication

Publication status

Published

Year

1998

Journal

SOCAP Newsletter

Start page

2

End page

3

Language

English