Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies
Hennig-Thurau Thorsten, Hofacker Charles F., Bloching Björn
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2013
Journal
Journal of Interactive Marketing
Volume
27 (4), 237-241
Language
English
ISSN
1094-9968
Full text