A Dyadic Model of Customer Orientation: Mediation and Moderation Effects

Brach Simon, Walsh Gianfranco, Hennig-Thurau Thorsten, Groth Markus

Cite as

Brach, S., Walsh, G., Hennig-Thurau, T., & Groth, M. (2015). A Dyadic Model of Customer Orientation: Mediation and Moderation Effects. British Journal of Management, 26 (2), 209-309.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2015

Journal
British Journal of Management

Volume
26 (2), 209-309

Language
English

ISSN
1045-3172

Full text
brach_et_al._2015_bjm_a_dyadic_model_of_customer_orientation_mediation_and_moderation_effects.pdf