Return on Relationship Quality, oder: Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen?

Hennig-Thurau T, Bornemann D



Publication type
Chapter in Book

Peer reviewed
No

Publication status
Published

Year
2003

Book title
Handbuch Relationship Marketing

Editor
Rapp Reinhold, Payne Adrian

Start page
111

End page
147

Publisher
Vahlen

Place
München

Language
German