A Relationship Marketing Perspective of Complaint Satisfaction in Services Settings: Empirical Findings

Hennig-Thurau T


Publication type
Abstract in Online-Sammlung (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2001

Conference
Annual AMA Summer Marketing Educators’ Conference

Venue
Washington D.C.

Journal
Enhancing Knowledge Development in Marketing:

Volume
12

Start page
206

End page
213

Publisher
American Marketing Association

Place
Chicago

Language
English

Full text
hennig-thurau_2001_ama_a_relationship_marketing_perspective_of_complaint_satisfaction_in_service_settings_some_empirical_findings.pdf