The Differing Role of Success Drivers Across Sequential Channels
Hennig-Thurau T, Houston MB, Walsh GJ
Publication type
Arbeitspapier / Working Paper
Peer reviewed
No
Publication status
Published
Year
2003
Number of pages
57
Volume
3
Title of series
Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar
Place
Weimar
Language
English