The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry

Hennig-Thurau T, Houston MB, Walsh G

Cite as

Hennig-Thurau, T., Houston, M., & Walsh, G. (2006). The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry. Journal of the Academy of Marketing Science, 34 (4), 559–575.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2006

Journal
Journal of the Academy of Marketing Science

Volume
34 (4)

Start page
559

End page
575

Language
English

ISSN
0092-0703

Full text
hennig-thurau_et_al._2006_jams_the_differing_roles_of_success_drivers_across_sequential_channels_an_application_to_the_motion_picture_industry.pdf