The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry

Hennig-Thurau T, Houston MB, Walsh G



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2006

Journal
Journal of the Academy of Marketing Science

Volume
34 (4)

Start page
559

End page
575

Pages range
559-575

Language
English

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