The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry
Hennig-Thurau T, Houston MB, Walsh G
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2006
Journal
Journal of the Academy of Marketing Science
Volume
34 (4)
Start page
559
End page
575
Language
English
ISSN
0092-0703
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