Saving the Main Street: How Can Brick-and-Mortar Retail Stores Survive in an Online World?

Marchand André, Knapp Ann-Kristin, Hennig-Thurau Thorsten



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Published

Year
2015

Conference
Proceedings of the 44th EMAC Annual Conference

Venue
Leuven, Belgium

Editor
European Marketing Academy

Language
English