Relationship Marketing Success Through Investments in Customers

Hennig-Thurau T

Cite as

Hennig-Thurau, T. (2000). Relationship Marketing Success Through Investments in Customers. In Hennig-Thurau, T., & Hansen, U. (Eds.), Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention (pp. 127–146). Berlin, New York: Springer.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2000

Book title
Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention

Editor
Hennig-Thurau T, Hansen U

Start page
127

End page
146

Publisher
Springer

Place
Berlin, New York