Managing Service Relationships in a Global Economy: Refining and Extending the Concept of Customer Relational Benefits
Hennig-Thurau T, Gwinner KP, Gremler DD
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2003
Conference
2003 AMA Summer Educators’ Conference
Start page
152
End page
153
Publisher
American Marketing Association
Place
Chicago
Language
English