Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media
Bartschat M, Cziehso G, Hennig-Thurau T
Keywords
Word of mouth; Internet; Marketing
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2021
Journal
Journal of Business Research
Volume
141
Pages range
393-409
Language
English
ISSN
0148-2963
DOI
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