Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media
Keywords
Word of mouth; Internet; Marketing
Cite as
Bartschat, M., Cziehso, G., & Hennig-Thurau, T. (2021). Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media. Journal of Business Research, 141, 393–409.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2021
Journal
Journal of Business Research
Volume
141
Start page
393
End page
409
Language
English
ISSN
0148-2963
DOI
Full text