Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media | Marketing Center Münster

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Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media

Bartschat M, Cziehso G, Hennig-Thurau T

Keywords
Word of mouth; Internet; Marketing

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2021

Journal

Journal of Business Research

Volume

141

Pages range

393-409

Language

English

ISSN

0148-2963

DOI

https://doi.org/doi.org/10.1016/j.jbusres.2021.11.035

Full text

https://www.sciencedirect.com/