The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation

Nguyen Helena, Groth Markus, Walsh Gianfranco, Hennig-Thurau Thorsten



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2014

Journal
Psychology, Marketing

Volume
31 (12), 1096-1109

Language
English

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