The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation
Nguyen Helena, Groth Markus, Walsh Gianfranco, Hennig-Thurau Thorsten
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2014
Journal
Psychology, Marketing
Volume
31 (12), 1096-1109
Language
English
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