The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review

Labrecque, Lauren I.; vor dem Esche, Jonas; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F.



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2013

Conference
42nd Academy of Marketing Science (AMS) Annual Conference

Venue
Monterey Bay, California

Language
English