The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review
Labrecque, Lauren I.; vor dem Esche, Jonas; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F.
Publication type
Conference Paper
Peer reviewed
Yes
Publication status
Published
Year
2013
Conference
42nd Academy of Marketing Science (AMS) Annual Conference
Venue
Monterey Bay, California
Language
English