The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review

Labrecque, Lauren I.; vor dem Esche, Jonas; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F.



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Published

Year
2013

Conference
42nd Academy of Marketing Science (AMS) Annual Conference

Venue
Monterey Bay, California

Language
English