The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review
Labrecque, Lauren I.; vor dem Esche, Jonas; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2013
Conference
42nd Academy of Marketing Science (AMS) Annual Conference
Venue
Monterey Bay, California
Language
English