Conceptualizing Consumer Confusion
Cite as
Hennig-Thurau, T., & Walsh, G. (2002). Conceptualizing Consumer Confusion. In Proceedings of the 2002 AMA Summer Educators’ Conference, San Diego, 172–173.Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2002
Conference
2002 AMA Summer Educators’ Conference
Venue
San Diego
Start page
172
End page
173
Publisher
American Marketing Association
Place
Chicago
Language
English